Black Forest Labs develops frontier image and video generation models released under the FLUX brand, offered both as open weights and through a commercial API. Its models are used by partners including Adobe, Canva, Meta and Microsoft, and are distributed on Hugging Face, Fal.ai, Replicate and TogetherAI. The company was started in 2024 by researchers behind latent diffusion and Stable Diffusion. It operates headquarters in Freiburg im Breisgau, Germany and in San Francisco.